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Rosita Presti is a well-respected marketing professional with 19 years of
results-driven consumer product marketing experience.
A graduate of New York University's prestigious Stern School of Business with a joint
degree in Marketing and International Business, Rosita's classical marketing
expertise encompasses a wide variety of consumer product categories: fine
fragrance, household, personal care, air care, I&I. Her specialized knowledge of
fragrance development and marketing has been shaped by a 7 year stint as Marketing Manager-Fine
Fragrances at Symrise, plus an additional 12 years as an independent marketing
consultant with broader experiences in new product development of salon hair care, prestige skin care and spa products.
Varied and numerous experiences have provided the advantage of exposure to all
different marketing scenarios and outcomes; a perspective that informs, influences
and enhances her insight into the marketing strategies she develops.
Strong organizational skills, a great respect for deadlines, budgetary concerns and
client confidentiality are the cornerstones of her work ethic. Clear and easy
communication, flexibility and openness to feedback also contribute to the
collaborative relationships Rosita enjoys with her clients.
RPM's success and high level of concept adoption is a direct result of the scope and
superior quality of the work produced by Rosita.
|Expertise leads to... Results
|Having the right person to help guide
you through your creative marketing
and product development strategy is
instrumental to achieving your desired
target and goals.